Harridan Vodka Launches ‘Paranormal Reserve’
NEW YORKNY– Harridan Vodka, an ultra-premium certified organic vodka made in New York State from local corn, announces its most terrifying offering ever, “Paranormal Reserve” (750ml, 44% ABV, SRP 199 $).
Just in time for Halloween, this limited edition of 666 bottles has been rested for 30 days at the occult museum in Monroe, Connecticut. The museum is home to the infamous Annabelle doll, which was said to have been demonically possessed in the 1970s and inspired the Annabelle horror films. including Annabelle, Annabelle: Creation and Annabelle Comes Home.
“About half of Americans believe in ghosts and even more give credence to the paranormal,” says Bridgette Tayor, CEO, President and Founder of Harridan Vodka. “We’ve partnered with the Occult Museum, home to some of America’s most terrifying artifacts, including the infamous Annabelle doll. Since the museum is now closed to the public, Paranormal Reserve is the closest the Horror and occult fans will get this allegedly demon-possessed toy. Fans can open and enjoy Paranormal Reserve with caution or keep it sealed. The choice is theirs.
The 666th bottle of Paranormal Reserve was placed directly in front of the Annabelle case when museum owner Tony Spera opened its protective glass door. The bottle was then placed inside Annabelle’s original Ed Warren-built 30-day protective case, which was recently fortified. The bottle, priced at $13,000, comes packaged in a one-of-a-kind wooden box, directly inspired by Annabelle’s current limits.
A portion of all Paranormal Reserve sales will benefit Toys for Tots, transforming the legacy of a toy that embodied evil into a force for good today.
Paranormal Reserve is packaged in a custom-engraved wooden box with a functional Ouija board on its lid. It comes with a certificate of authenticity in pressed letters, as well as gloves to handle the bottle. The bottle sports an intricate front label with a gorgeous red leaf and Ouija board design. The back of the label reads “Help Me, Help Us”, inspired by the mysterious parchment notes allegedly found by Annabelle’s original owner in her apartment.
The doll was originally a harmless gift from a mother to her daughter, Donna, who had just graduated from nursing school. At first the doll was an innocuous decoration, but then seemed to move and was found in different rooms without being moved. Donna also found unnerving handwritten parchment notes saying, “Help me, help us,” although she didn’t keep any parchment paper at home.
When a liquid resembling blood appeared on Annabelle’s chest, Donna took it to a medium, who held a seance and said it was inhabited by the spirit of Annabelle Higgins, a child who was found dead in a field where Donna’s house was.
Annabelle’s case was investigated by Ed and Lorraine Warren, two of the most famous demonologists and paranormal investigators in the United States. The doll increasingly exhibited malicious and violent behavior and was later seen as possessed by a demon. Following Annabelle’s exorcism by an Episcopal priest, the couple take the doll and lock it in a display case. It became part of their collection of paranormal artifacts which later became the Occult Museum.
Annabelle’s horrifying story has inspired Annabelle films, including Annabelle, Annabelle: Creation and Annabelle Comes Home. Warren’s careers also inspired The Conjuring, The Conjuring 2 and The Conjuring: The Devil Made Me Do It and others. Upon the couple’s death, their son-in-law Tony Spera became the caretaker and owner of the museum.
Last year, for its first edition of the Paranormal Reserve, Harridan Vodka rested 60 bottles in three of the most haunted places in the United States, The Conjuring House, the Villisca Ax Murder House and the Trans-Allegheny Lunatic Asylum. The limited edition sold out in less than 12 hours.
Harridan Vodka was founded by Bridgette Taylor, a Harvard MBA and spirits visionary who is committed to challenging stereotypes about vodka and what women want to drink. With its name meaning an overbearing and/or belligerent old woman, this “Spirit of Defiance” defies the vodka category by having a complex, drinkable flavor profile and challenges the spirits industry as a whole with its unapologetic feminism and his fascination with the occult.
Made from organic New York State corn and distilled twice, Harridan Vodka retains a floral aroma and creamy mouthfeel. Citrus and herbal notes follow, with a velvety layer of toffee and toffee and a hint of vanilla on the finish.
About Harridan Vodka
Founded in 2020 by Bridgette Taylor, Harridan Vodka (750ml, 44% ABV, SRP $60) is an ultra-premium certified organic vodka double distilled from New York State corn. The “Spirit of Defiance,” this female-owned and operated artisanal spirit challenges the vodka category by having a complex, drinkable flavor profile, and challenges the spirits industry as a whole with its unapologetic feminism and fascination for the occult. Carefully crafted with the care and attention usually reserved for whiskey and tequila, this luxury gluten-free vodka sparks a vodka renaissance. Harridan Vodka is packaged in a reusable bottle made from recycled glass and avoids single-use plastic.
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